Iceland: live on the Internet, the agony of a 10-year-old burger and fries - The360 PlayBuzz

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  • Friday, November 29, 2019

    Iceland: live on the Internet, the agony of a 10-year-old burger and fries

    Iceland: live on the Internet, the agony of a 10-year-old burger and fries

    "The lack of sufficient moisture" could explain the very slow decomposition of this burger-fries sold by McDonald's in 2009. 

    Accompanied by its fries, this burger knows an international success that does not dry up. Preserved in a glass case like a treasure, the one that was bought ten years earlier has surprisingly still looked good. From now on, we can even follow the agony of the one that is none other than one of the last burgers sold by McDonald's in Iceland before the departure of the brand during the financial crisis. In 2009, the American channel landed in Iceland 16 years earlier decides to pack because of the economic collapse of the country, which plunges for years in the doldrums and becomes incidentally one of the few European countries of Europe. West without McDonald's. On 31 October of that year, just before the closing of the three restaurants still in operation, Hjörtur Smarason buys a menu and puts it under a bell.

    "I decided to buy it for the historical value it represented," said Agence France-Presse, a communications manager at a company specializing in space tourism. "I had heard that McDonald's kitchen never decomposed so I wanted to be clear. First stored in his garage, the burger and his fries then took the direction of the National Museum of Iceland, then a hostel in Reykjavik. It is now exhibited as a work of art at Snotra House, a guest house in Thykkvibaer, in southern Iceland.

    Up to 400,000 daily connections

    "People from all over the world are on the go (...) especially in the summer, to see the hamburger", fun Sigurdur Gylfason, the owner of the establishment. A nice marketing move, especially as the slow decomposition of hamburger and fries can be followed live on the Internet with a camera placed in the box. The hotelkeeper claims up to 400,000 daily connections. And to justify the (very) slow decomposition of food, McDonald's explained in 2013 that "to decompose, it requires certain conditions, especially moisture."

    Kept under a bell, and "in the absence of sufficient moisture - whether in the food itself or in the environment - bacteria and molds can not grow and, therefore, the decomposition is little probable ". An argument defended by scientists. Without moisture, "the food will simply dry out," says Agence France-Presse Björn Adalbjörnsson, lecturer at the Faculty of Food Science and Nutrition at the University of Iceland. Contacted by Agence France-Presse, McDonald's said it would not consider returning to Iceland for the moment.

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