Why is the Apple logo a crunch apple? - The360 PlayBuzz

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  • Friday, November 29, 2019

    Why is the Apple logo a crunch apple?

    Why is the Apple logo a crunch apple?

    The logo is an apple because it is the name of the brand in English. But why is the apple crunched? 

    We can not know Apple, which became this week the most profitable company of all time. In front of oil companies, mines, steel mills, and even food (obviously industrial).

    There are several answers in the question. First, the logo is an apple because it's the name of the brand, in English. This, however, may seem odd because Apple was also a well-known brand: the Beatles record label that Jobs and Wozniak could not ignore. But it is quite possible in trade and industry that one brand name applies to two different sectors. Example: Lanvin, who is both a chocolatier and a designer.

    It's a tribute to a great mathematician of World War II

    But why is the apple crunched? In fact, it is a tribute to the English Alan Turing, brilliant mathematician, who during the Second World War, managed to decrypt the secret code of the Nazis, generated by their famous machine Enigma. Without Turing, the Allies would have lost the Battle of the Atlantic, and perhaps the war against Nazism. Turing is a huge hero. He is considered to have invented computers and computers. Yes, but he was gay, and at the time it was a crime. British justice condemned him to chemical castration. Officially, he was charged with "manifest indecency and sexual perversion". Desperate, humiliated, he preferred suicide in 1954, at age 42, by biting into a cyanide-poisoned apple, like Snow White, which he adored.

    By founding Apple, Jobs and Wozniak paid tribute to him. Their apple (rainbow, sign of the gay movement) carries the deadly bite. You will see part of this story in a movie released this week in the room, Imitation Game, a biopic that traces the legend of Turing.

    Incidentally, do you know why Apple laptops have been dubbed "MacIntoch" (rather than poetically name themselves D630 or H-50-NF as their competitors)? Because Jef Raskin, the Apple engineer, who created the first Mac model in the early '80s, loved apples, and his favorite variety was MacIntosh...

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